Coaching software, built by someone who coaches
I got tired of running a training business across spreadsheets, chat threads, and a notebook by the squat rack. So I built the tool I wanted to use.
From spreadsheet chaos to one clean workspace
CoachApp started the way most coaching businesses run: a spreadsheet for payments, another for programs, chat threads full of food photos, and a paper notebook by the squat rack. It worked — until the roster grew and every week ended with hours of admin instead of coaching.
So I built my own answer: one place for clients, programs, nutrition, scheduling, and money — with an app clients actually enjoy opening. Every feature exists because a working trainer needed it on the gym floor, not because it looked good in a pitch deck. I used it on my own roster first; other coaches started asking for it.
One principle is non-negotiable: your business is yours. Every trainer on CoachApp gets a fully isolated database — your clients, programs, and finances are never pooled with anyone else's, and never used for anything except running your coaching.
Three promises I build by
A small team keeps its rules simple — these are mine.
Privacy first
Each trainer's data lives in its own isolated database. No shared pools, no selling data, no surprises.
Built with coaches
Features come from real training floors. If it doesn't help a session, a program, or a payment, it doesn't ship.
No lock-in
Clients join with a simple access code and you can walk away anytime — with your data. Your coaching relationships belong to you, not to me.
Talk to me
Questions, ideas, or something broken? I answer fast — usually same day.
Found a bug?
Use the bug report button inside the trainer or client app — it reaches me with all the context attached.